What is difference between content strategy and content marketing? - Luvcite

What is difference between content strategy and content marketing?

Content Strategy:

Key parts of content strategy:

Content Marketing:

Key parts of content marketing:

Making content: Creating interesting and helpful stuff that matches what our audience likes.
Sharing content: Putting our content in the right places, like social media or our website, so people can see it.
Getting people involved: Encouraging people to talk about our content, share it, and interact with us.
Persuading people to do something: Encouraging our audience to do what we want, like buying our products or subscribing to our services.

To sum it up, content strategy is the big plan for creating and managing content, while content marketing is using that plan to actually make and share content to attract and engage our audience.

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