Digital Marketing Competencies, Employment Prospectives & Advancing in 2025
March 28, 2025
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What is difference between content strategy and content marketing?
Content Strategy:
- Content strategy is like a big plan for creating and managing content online. It's about figuring out who we want to talk to, what they want to know, and how we can create useful stuff for them. This plan includes deciding what topics to cover, how to make the content, and how to organize it all. It's about making sure our content fits with our brand and goals.
Key parts of content strategy:
- Understanding our audience: Knowing who our audience is, what they like, and what they need.
- Planning content: Deciding what to talk about, how to say it, and where to put it.
- Managing content: Making rules and ways to create, publish, and keep our content good.
Content Marketing:
- Content marketing is like using that plan (content strategy) to actually create and share content. It's about making cool things like articles, videos, or social media posts that people will enjoy or find helpful. The goal of content marketing is to get people interested in what we offer and to encourage them to take action, like buying something or signing up for our services.
Key parts of content marketing:
- Making content: Creating interesting and helpful stuff that matches what our audience likes.
- Sharing content: Putting our content in the right places, like social media or our website, so people can see it.
- Getting people involved: Encouraging people to talk about our content, share it, and interact with us.
- Persuading people to do something: Encouraging our audience to do what we want, like buying our products or subscribing to our services.
To sum it up, content strategy is the big plan for creating and managing content, while content marketing is using that plan to actually make and share content to attract and engage our audience.