Should blog be part of your E-commerce site or a separate site what are the pros cons of both alternative
Deciding whether to host your blog as part of your e-commerce site or on a separate site involves considering various factors that can impact your online presence and business goals. Here are the pros and cons of both options:
Blog on E-commerce Site
Good things:
- Easy to Use: People can smoothly move between your blog and shop without going to different websites.
- Better Google Results: Writing helpful blogs can make your shop show up more often when people search online.
- Looks the Same: Your blog and shop will have a similar style, which helps customers recognize your brand.
- Sell More Stuff: You can show your products in blog posts, making it easier for readers to buy them.
Not-so-good things:
- Can't Change Much: You might not be able to make your blog look exactly how you want on some e-commerce platforms.
- Too Much Selling: It can be hard to balance between giving information and trying to sell things on the same site.
Separate Blog Site:
Good things:
- More Freedom: You can make your blog look and feel exactly how you want without restrictions.
- Focus on Readers: Your blog can concentrate more on what your readers want without distracting shop stuff.
- Look Like an Expert: A separate blog can help show that you know a lot about your field, attracting more people.
Not-so-good things:
- Harder to Use Together: People might find it inconvenient to switch between your blog and your shop.
- Not as Easy on Google: It can be tougher to get your separate blog to show up high in Google search results.
- Brand Might Look Different: Making both your blog and shop look the same might take extra work.
In the end, choose what fits your goals and how you want to share information. Some businesses do well with a combined blog and shop, while others prefer to have a separate blog for a specific audience.