ecommerce marketing means how online shops sell things on the internet. It includes lots of ways to get people to visit their site and buy stuff.
Some important parts of ecommerce marketing are:
Making the Website Better: Making sure the online store is easy to use and works well on phones.
Getting Found on Google: Doing things to show up higher when people search on Google so more people visit the website.
Making Interesting Content: Writing blogs, making videos, or cool pictures to tell people about the stuff for sale.
Using Social Media: Using Facebook, Instagram, or Twitter to talk with customers and make them visit the online shop.
Sending Emails: Sending special emails to people who signed up to tell them about deals or new things for sale.
Using Ads: Paying for ads on Google or social media to get more people to come to the website.
Working with Famous People: Getting popular people to talk about the products to their fans.
Keeping Customers Happy: Making sure customers are happy and come back to buy more things.
Looking at Numbers: Using tools to see what people do on the website and how well the marketing works.
Ecommerce marketing keeps changing because of new technology and how people behave online. To do it well, businesses need to mix these ways based on who they want to sell to.